Search Engine Reputation:
Tips to Protect Your Brand Online

About the Webinar

The Speakers

webinar Date

Educational Webinar
Date: July 29, 2021
Time: 11 am US EST

Summary of Topic

There is a vast amount of information found on the Internet that is neither objective nor factual. Negative content can stubbornly persist on the Internet for many years. Following Google’s search algorithm E-A-T (Expertise – Authoritativeness – Trustworthiness) update, negative, old outdated or irrelevant content that relates to trustworthiness such as money issues, a bad customer experience, a defective product, complaints about poor quality can determine a company’s ability to rank for money keywords.

The same content also crops up for branded searches at predominant top of the page positions. As a result , it can unfairly distort your brand’s perception while impacting your company’s shopping funnel.
Kevin Rowe
Kevin Rowe
Founder of Purelinq

Kevin Rowe is a Search Engine Journal author. He has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative programs that outperform industry standards.

Christophe Tayon

Christophe Tayon
Head of Marketing

Christophe Tayon is a author. He devises reputation management and content removal solutions to mitigate the impact  of negative content.    


In this joint webinar we will address the following topics:

  • How to monitor reputation
  • Early detection of YMYL issues
  • Content removal
  • Boosting review ratings
  • Enhancing your brand perception
  • Curating your branded search results